• Dani

How to buy art: A guide to buying artwork online

Updated: Jan 24

Whether you are an experienced art Collector or a newbie to the art world the process of buying artwork can be an intimidating experience. Having a little knowledge about art and the process of purchasing a piece of work can make the process a little easier.

Research is the first step before buying a piece of artwork online. It is essential for you to learn more about the artist, what inspires their work, how they create it and where they are at in their career. Learning more about the artist creates a bond with the artwork as you see and feel the connection with the creator of the work. If you have the chance to meet the artist in person this can also be a great way to get a feel for who they are and connect further, adding potential for personal stories to go along with the work once it is hung in your home.


There are a lot of sources online for art these days and you should make sure you are working with a reputable gallery, dealer, representative or artist website before committing to a purchase. If you would like to buy from a newer artist you can use social media platforms, blogs, their websites and bios to learn more about them and the type of work they do. Researching an artist this way will give you confidence in them and their work creating a good foundation for both of you down the road.Many galleries have great websites now with the ability to view the work in your space as well. Technology has made purchasing fine art online much more convenient and informative than in the past.


Once you have been drawn to a piece of work and feel tempted to purchase consider your space. When shopping online you need to envision the work in your space using the dimension provided and information at hand. Using painters tape to measure out the exact dimensions of the work and placement on your wall will give you a visual of how the size and shape will fill your room once hung.

Lighting and sunlight will play into the viewing of the piece so keep these things in mind also.

Lastly is the important discussion of price. Many sites now have prices more accessible or are willing to quote by email so you can consider how this fits into your budget. Deciding how much you want to spend before you get to this point can help you make the decision you feel most comfortable with. Keep in mind that the price of artwork will vary based on the experience, demand and reputation of the artist. Canvas size is also an indicator of price point often as larger pieces will come with a higher price tag. Some galleries and artists offer incentives, or first time buyer discounts, others offer financing. This information can all be discovered by exploring their website or emailing them directly with your inquiries.

Most important once you have done your research, is to follow your heart as art is so individual and speaks to each one in a unique way. It is a personal decision that should bring you joy for decades to come and often increased value on your investment if done well.


Please feel to reach out to me with any questions you may have on this topic, I would be happy to help.


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